In relation to the previous
post referencing only IMMAP for my attendance of a search engine marketing
course in the Philippines, I’ve found out that three major companies behind
making it possible. These are the following:
- Ateneo Java Wireless Competency Center (AJWCC) – Affiliated with Ateneo de Manila University
Website: http://ajwcc.ateneo.edu
- Internet and Mobile Marketing Association of the Philippines (IMMAP)
Website: http://www.immap.com.ph
- e-Learning Edge
Website: http://www.elearningedge.net
Of these three, you’ll find
information about the search engine marketing course as well as other courses
through IMMAP’s website.
Search Engine Marketing Course in the Philippines
While there are numerous
services offering this particular course, especially online, nothing beats
local companies such as those mentioned above. Although I don’t expect anything
new from the said course since materials about search engine optimization
abound all over the web and that the course lasts for about two weeks only, the
expected certification will be worth the time and money considering that it’s
fairly costly to enroll.
The course will be web based.
Modules can be read through a specially dedicated platform online. A webinar
with live consultation will also become available for all enrolled students
with access to the course portal. You may also participate in a forum, read
news, check your calendar schedule, update your profile, and do so much more.
But to earn credits such as a certificate of participation and a certificate of
completion, you need to submit assignments.
Today was the first day of the
course. It was launched through a face to face session with a guest speaker
introducing the concept of search engine marketing. I thought of sending a copy
or so of the course’s outline to a fellow writer/SEO enthusiast but then again,
there’s not much new worth introducing. I’m sure he knows the stuff we’ve heard
during the live session already. But I can’t say the same thing for everyone else
who attended. Most of them were very eager and seems to be new to the concept.
As for me, I listened intently and took down notes but also took the liberty to
take advantage of the free WiFi and was constantly on Facebook and Twitter the
whole time.
There were about 20 heads who
attended and if everyone paid around Php 10,000 or more for this course alone,
then this is definitely a worthwhile business. But at least it’s not comparable
to some life, success, or business coach seminars with thousands of attendees.
The popular speaker cashes in millions of pesos and yet serves spoiled lunch
from what I’ve read. I’d rather not mention names; otherwise, these lines may
be deleted due to the new Republic Act 10175. Not many people are interested with search engine
marketing as evident in the turnout of attendance for this course but at least
it’s held in the cozy Old Swiss Inn at Somerset bldg., just beside Manila Peninsula
hotel overlooking Paseo de Rojas and its restaurants and various establishments
in Makati. Plus, we were served with hotel style food unlike the life coach
seminar I was talking about. Again, can’t mention names.
The face to face session’s
speaker is Tisha Palanca of Cybertegic Inc. Judging from how she answered
queries, addressed concerns, and presented the entire course; she is definitely
an expert when it comes to SEO or search engine optimization. She knows what
she’s talking about. The company she is affiliated with is also amongst those
with page 1 rank in Google for specific keywords and had helped numerous
businesses in the U.S. earn the same spot in search results as well as gain
millions of dollars in revenue. They will be opening a Philippine branch soon.
Search Engine Marketing versus Pay per Click
But it wasn’t all about search
engine marketing. Admittedly, she believes that marketing through search
engines is never enough. She had emphasized the relevance of paid advertising
through PPC and how it can benefit businesses as much as SEO will. PPC will
bring in an immediate flow of potential customers but it is costlier than SEO.
Search Engine Marketing Course
This course will last for a
span of two weeks. One can actually finish reading the modules in one sitting
alone but completing the assignments is time consuming as one fellow attendee
said. There are also lined up webinar consultations which are scheduled and you
can’t miss. Aside from this program, there are other courses you can avail of
through AJWCC, IMMAP, and e-Learning Edge. The schedules are posted through the
IMMAP website. But if you are looking for a search engine marketing course in
the Philippines, then this is highly recommended.
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