Music
videos did not start during the birth of Music Television Video Channel (MTV)
way back in 1981. Before MTV was
launched, music videos were already present and these were called fillers. In the Philippines for example, fillers were
shown before TV stations officially sign on for regular programming of the
day. Record companies produced these
fillers to promote an artist and its records.
When MTV was launched, fillers became music videos and the first music
video played was “Video Killed the Radio Star.”
Since then, music videos became another branch of entertainment and have
developed large followers and influences for the artists and fans as well.
from Yahoo Images |
Each year since 1982, the music
channel recognizes outstanding videos produced in a particular category via an
award show called the MTV Music Awards.
For the record, Madonna garnered the most number of nominations and wins
since its inception. A lot of singers,
bands, and performers became superstars because of MTV. Now, even though they
are already superstars, it doesn’t mean that they always produce outstanding or
excellent videos. They also churn out
revolting and silly ones. What are
such videos?
Let us start with Madonna, the
performer who became synonymous with MTV.
She may have racked lots of awards but she did “Give It To Me.” For other artists of lesser caliber when it
comes to music, this type of video dancing, writhing, wriggling, and crotch
grabbing can be forgiven, but coming from Madonna, it is considered as the worst
video of hers if not for all artists of all time.
Michael Jackson produced mega video
productions like “Remember The Time,” “Thriller,” and “Black or White” for
example, but “Blood On The Dance Floor” was another story. The use of animation
in videos was already utilized before by A-Ha with “Take On Me” and “The Motown
Song” by Rod Stewart. This is totally
unimaginative coming from Michael Jackson who made “Thriller” as one of the
greatest videos of all time.
Whitney Houston may not be at par with
Michael and Madonna in terms of videos but she had some very good ones. However, her video on “If I Told You That,” a
duet with George Michael is an eye sore.
Seeing her in the video would make you ask “what is she doing, trembling
or dancing?” She could have opted safer
videos like “I Wanna Dance With Somebody,” “Greatest Love of All,” and “Million
Dollar Bill.”
One of the greatest bands of all time
is U2. They also garnered several MTV
trophies but they also cannot escape making worse videos. “Numb” may be a unique song but the video was
not. Who would like to see The Edge (U2
band member) dominating the screen against a backdrop sound effects and music
samples. Those who find their videos
like “Where The Streets Have No Name,” “With or Without You,” and “In The Name
of Love,” can say that the videos looks better when they are together instead
of one.
Clearly, pop greats are not always
consistent. Just like normal people,
they also have their own judgment mistakes as shown in the videos enumerated
above.
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