Dental SEO Marketing Tips

If you are a dentist who is intending to expand your customer base through web users online, then you can take advantage of dental SEO and what it can do for your business.

SEO or Search Engine Optimization

But first of all, what is SEO? SEO or search engine optimization is the process by which personal or commercial websites are optimized with the use of various techniques. SEO aims to build a site’s rank on search engines like Google in order to increase the chances for the SEO’d site to land the first page of search results in relation to a specific keyword or phrase. We all know that web users have the tendency to visit only sites which are displayed on the first page. So for a website, this translates to greater traffic and possible sales conversion.

For an illustration, a web user searches the web through a search engine and types the phrase “cheap dental services.” Search engines will then find sites related to the query from their own database of indexed sites and display the search results. Those which are displayed on the first page are sites with a higher rank in relation to that keyword being searched in particular.

SEO for Dentists

So what SEO does is to help dentists and dental services rank better amongst search engines and land on the first page of search results in relation to their chosen keyword or phrase. As mentioned earlier, sites which land the first page of search results have better chances of gaining views. In relation to SEO, these sites can attract potential clients who are specifically in search of dental services.

If you are a dentist or one who is employed or owns a dental service business, search engine optimization can make your web marketing efforts more effective. It can enhance your site, blog, or page to make search engine optimized.

Dental SEO

The easiest way to benefit from this type of online marketing is by hiring the services of a company offering such service. These services can analyze your web portal and make recommendations on how to optimize your site, blog, or page for search engines. Once the campaign starts, you will receive regular reports and updates when it comes to the progress of your project. This way, you can simply sit back and relax or attend to the flock of clients who have found out about the service you offer through your online marketing efforts.

In choosing a company to seek assistance from, there are various factors you need to consider. These include the company’s experience, services offered, and customer feedback. Experienced companies are of course more preferable over upstarts but you still need to check other factors. The type of services they offer also matter. You can compare the differences when it comes to services provided by different companies including their rates. Some of such services may include onsite optimization, link building, keyword research, article writing, and so on. These will be further defined later in this article. Lastly, customer feedback can be found all over review sites, forums, social network sites, and more. What previous customers have to say about the company is important. If you can find first hand recommendations from people you know in person, then that will be better.

DIY Tips

If you can’t afford to hire a service yet, you can always follow these tips for your web based marketing project.

1. Start with an SEO friendly site, blog, or page. You can take advantage of free hosts or can pay for a domain of your own. Free templates are also available for use or you can hire someone to design the site for you. Either way, an inviting design is needed.
2. Make the content SEO enhanced. The site, blog, or page’s content should be filled with articles that are search engine optimized. Keywords relating to your business must be used with proper placement and density observed. When it comes to placement, keywords are ideally placed on the first and last sentence/paragraph, middle portion, and all throughout the article. As for keyword density, it’s best to keep the number of keywords no more than 2% of the entire article.
3. Research your keywords. Since keywords are mentioned, SEO also involves the use of effective keywords. You can search keywords to use through various keyword research tools online that are either free or paid. Recommended keywords are those which have low competition but with high global or local searches. It is also advisable to use phrases instead of one word keywords such as “cheap dental services.” If you are targeting a specific city or location, you can use keywords with the name of your target area included. For example, for Manhattan, New York, you can use a keyword phrase like “dental service in Manhattan.” Whichever keyword you choose, it should be within the bracket of highly searched with less competition.
4. Link building. Once the site and content are ready, the next step involves link building. Here, you are building links which redirect to your website. Links add points to your search engine score. Links can be placed at website directories, site listings, article writing sites, social media networks, and other places online. The links will be further scored based on other factors including the page rank, age, and reputation of the site where your link was placed, the use of an anchor text with a keyword related to your site when the link was embedded, among other things.

These tips can be very helpful for your web marketing campaign. You save money since there is no need to hire any service. You also learn a great deal about how dental SEO and web marketing works in general.