It was an
experience similar to what Julia Robert’s character suffered in the movie
Pretty Woman. In the movie, Julia’s
character was given money to shop but she was not entertained by the sales
staff of the fashion boutique she visited due to her attire. Since the character was a hooker and it
showed in her get up, the sales staff presumed she was in the wrong place. The same thing happened with Reinhard Celis, a chef from
Bacolod who went inside an Isuzu sales showroom and requested for a price quote
of its DMAX vehicle. He was not only ignored but was turned over to different
persons inside the showroom. Probably, the people in the Isuzu showroom thought
that he is not rich enough as this chef only wore simple board shorts, plain shirt,
and a pair of slippers.
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| Image from the Facebook page of Reinhard Celis |
According to
the story shared in Facebook, the chef was very calmed with the whole situation
despite being ignored. Sensing that he won’t
be entertained, he did not create a scene and just walked away from Isuzu
Bacolod City showroom and called up his bank to place an order for a Mitsubishi Strada instead. It was delivered at his doorstep in 2 hours. People in Isuzu Bacolod showroom did not
recognize that the chef was very famous and is known as The
Chef Jun Celis who is also the owner of the popular chain of restaurant
Virgelio’s Grill.
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| from Facebook page of Reinhard Celis |
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| Image from trendingnewsportal.com |
As a sales
person, I was taught the concept of MAN in selling. It is an acronym that stands for Money,
Authority, and Need. It simply means
that you are dealing with the right person when it comes to sales if he has the
money to splurge, authority to buy, and the need. One should probe a prospect to determine if
he or she is the MAN. In this case, there was a need as Chef Jun volunteered to enter Isuzu Bacolod showroom
and requested for a quote. Common sense
dictates that once someone enters your store or any other premises, the right
thing to do is to ask what the person wants or why she entered your store in
the first place. By asking, you will be
able to know if Chef Jun is your customer or not.
It seems that
Isuzu Bacolod did not have the best sales staff in its showroom by just basing
on this story. It probably employed a
bunch of reactive instead of proactive employees as they did not bother to
entertain a prospective customer based on looks alone. Or, probably Isuzu did not train their sales
people and employees very well because they have a warped sense of introspection when
it comes to assessing prospective customers.
Or it is highly possible that Isuzu Bacolod employees are not highly
motivated and satisfied as they let a potential customer leave their premises without
asking a commitment to buy in the future, if not a sales down payment.
While netizens
sympathized with Chef Jun Celis, it is also important to consider the reasons
why he suffered that kind of experience at Isuzu. This might be a wake-up call for Isuzu
Bacolod showroom to probe if its people are happy with their work or determine
the adjustments needed in order to avoid encountering similar situations in the
future.
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