In today's materialistic day and age, can you buy status? With the help of a certain Apple, you might just be able to.
Did you know that the iPhone6 sold a record breaking 13 million units three days after its
launch last year? According to a survey, Filipinos love the iPhone with
41.2% of those surveyed picking it over other brands.
With around 27.5 million smart phone users in the
Philippines in 2016, Apple has retained the popularity of its iPhones among
smart phone consumers due to its association with luxury. As a status symbol, owners
of an iPhone are viewed as rich, luxurious and capable.
Here is an example of what the price
of owning an iPhone 7 can equate to in an
average day of one Filipino (one upper middle-class Filipino has an
average monthly income of PHP15,430 or approximately USD1.80 income per hour).
If one Filipino uses 100% of his/her
income to purchase an iPhone 7, he/she must work for 71 days, which is
approximately equivalent to:
- 4 months’ rental for an
apartment in the city centre, or
- 25 bags of rice (one bag of rice
cost approximately PHP2,000) or
- 5882 Jeepney rides (one ride
costing PHP8.50 and taken 4 times a day) for
1,470 days
Bottom line: the cost of the iPhone 7 equates to a sum of
money that can be spent on so much more. Almost everyone already has a phone
and the iPhone 7 is more of an it-item than shows off your wealth. It’s amazing
to what lengths people will go to seem higher up in the social food chain.
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