 |
| Winner of “Best Customer Experience Initiative - Mall Owners” in the 2020 World Retail Awards, SuperKids Day treats kiddie shoppers with fun and play activities with toys, arts and crafts activities, and deals on kiddie meals and items. The campaign is part of SM’s Kids’ Month every October, which include the United Nations Day festivity and Halloween trick-or-treat fest. |
 |
| SM Supermalls is the sole Philippine winner this year, besting the 4 other finalists in the category, namely Jewel Changi Airport of Singapore, DLF Mall of India, K11 MUSEA of Hong Kong, and the Bicester Village of UK. |
“SM has always been about bringing fun activities designed to create extraordinary experiences for the future generation of SM shoppers. In this time of pandemic, we will continue this legacy as we now bring an omnichannel SM experience to everyone,” said Steven Tan, SM Supermalls President.
On its third year in 2019, SM SuperKids Day kicked off Kids’ Month in SM malls nationwide —treating kiddie shoppers with fun and play activities with toys, arts and crafts activities, and deals on kiddie meals and items. This campaign is part of SM’s Kids’ Month every October, which include the United Nations Day festivity and Halloween trick-or-treat fest.
Past winners of the World Retail Awards include Amazon, Starbucks, Nike, Tesco, L’Occitane, Tommy Hilfiger, and Marks & Spencer, among other global brands.
Launched in 2007, the World Retail Awards is the only global industry event that recognizes and honors retail excellence. The awards attract entries from hundreds of retailers from over 50 countries, allowing brands to display their innovation and excellence across a variety of segments of the industry.
For updates and announcements, visit www.smsupermalls.com or follow @SMSupermalls on all social media platforms.
Post a Comment