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Experience the Magic of Christmas at SM

The magic of Christmas has arrived early at SM Supermalls across North Luzon. The malls lit up with aweSM Christmas centerpieces, officially ushering in the holiday season.

At SM City Rosales, a towering 20-foot 3D Santa holding vibrant mirror balloons steals the spotlight. Standing tall beside him is a majestic 30-foot Christmas tree adorned with sparkling lights, creating a magical glow. Cheerful Christmas elves and colorful gift boxes complete the enchanting setup, inviting visitors to revel in the thrill of holiday surprises.


Meanwhile, SM City Urdaneta Central transports shoppers to a nostalgic holiday haven with its Santa’s Studio Christmas Display. A 10-foot Giant Santa holding a vintage camera takes center stage, surrounded by photo frames with intricate lighting and graceful reindeer figures. This charming display invites visitors to snap memorable selfies with Santa and friends in a warm, festive ambiance.


Over at SM Center Dagupan, the dazzling Circus Town Display is a feast for the senses. Whimsical green trees, oversized Christmas ornaments, and dancing Santas create a lively, magical atmosphere perfect for the season.

But the holiday fun doesn’t stop there. Shoppers and mall-goers enjoy a variety of festive activities at select SM malls, including photo opportunities with spectacular Christmas installations, Christmas parades, Santa meet-and-greets, live musical performances, and dazzling fireworks displays.

This year, SM Cares introduces the Hug-A-Mood collection—adorable plush toys that reflect a range of emotions children experience, making them the perfect gift for the season. For every bear purchased, a second bear will be donated to a child in need, sharing the warmth of Christmas.

For more details on upcoming Christmas activities, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

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